Medspa Business Academy Faculty
Click on any of our Faculty Members to read their bio.
Dr. Louis Malcmacher, President, MAGD
Dr. Louis Malcmacher maintains a cosmetic and general practice in Bay Village, Ohio. He is an internationally recognized lecturer and author, known for his entertaining and comprehensive teaching style. He has vast experience in total facial esthetics and has taught tens of thousands of healthcare professionals in the areas of smile design esthetics and facial injectable therapy. He has also lectured at many major medical and dental meetings throughout the US, Canada, Europe, and the Middle East. Dr. Malcmacher has also been extensively featured in the general media. His interviews have been seen on CNN, Fox, ABC, CBS, NBC, 20/20, Wall Street Journal, New York Times, Jane, Shape, Washington Post, Cleveland Plain Dealer, Detroit Free Press, GQ, Edge, Newsweek, Reader’s Digest, and Men’s Health. Dr. Malcmacher is a master of the Academy of General Dentistry, a fellow of the International Association of Dental Facial Esthetics, a fellow of the World Clinical Laser Institute, and a visiting lecturer at a number of universities.
Dr. Malcmacher reports no conflicts of interest.
Cristin Mercer brings over 30 years of experience in the beauty & wellness industry as a licensed instructor of cosmetology and esthetics, spa director, spa & salon proprietor and as a business development consultant to international skin care brands and device manufacturers. Cristin excelled as the Program Director for the Catherine Hinds Institute of Esthetics, soon after which she founded Mercer Aesthetics & Spa Consulting (MASC). Through over 16 years with MASC she provided direct educational and business consulting to market-leading skin care organizations, state-of-the-art medical device manufacturers, individual salons/spas and dermatological/cosmetic medical practices. In this role Cristin has also written extensive medical esthetic curricula for schools of esthetics, continuing education programs as well as advanced protocols for patient-centered medical practices. Currently as Senior Business Development Manager, Cristin has partnered with Environ and DermaConcepts for 15 years to provide educational and business support to the national growth of the Environ® brand as well as to provide sales and education directly to the New England medical esthetic community.
Jay A. Shorr, BA, MBM-C, CAC I-XIV
Jay A. Shorr, BA, MBM-C, CAC I-XIV is the founder and managing partner of Shorr Solutions, formerly known as The Best Medical Business Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board-Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and held partnerships in two leading South Florida plastic surgery centers in the past. A Temple University graduate, Jay has served as a professional motivational speaker for nearly a dozen industry organizations, including the American Academy of Cosmetic Surgery, THE Aesthetic Show, THE Aesthetic Academy, the Medical Entrepreneur Symposium, the American Academy of Facial Plastic and Reconstructive Surgery, the American Society of Plastic Surgeons, the American Academy of Anti-Aging Medicine, the American Society of Cosmetic Physicians, Vegas Cosmetic Surgery, Global Aesthetics, IMCAS and more!
Mike Buckner has spent the majority of his career in the Dental technology field, specializing in maximizing technology to stay current with today’s communication trends. He was a Business Development Executive for a patient communication technology company for several years where he oversaw the strategic relationships and partnerships for the dental industry. He also spent some time as a Director of Business Development for a business analytics company, and is currently the Director of Business Development for Weave. Over the past several years, he has spoken across the country, helping offices and teams adapt to the generational shifts with communication habits to increase patient loyalty and overall efficiencies within practices. He is married to a Dental Assistant, and has 20 month old identical twin boys.
Rick Diaz is the Co-Founder of Tier3 Media. Rick has been a marketer and entrepreneur for the majority of his career, before that he honed his skills in the corporate arena. He helped build funnels and systems used by top sales reps in NY and NJ for two fortune 500 companies ADP and Paychex. According to Rick, sales and strategy are two big components in making systems work, not only, “how do I get people here” but “how do I convert them once they come”.Rick’sfocus has always been on results because leads mean nothing without sales.
Kathryn F. Edgerton, ESQ., CIPP/US, CHPC
Kathryn F. Edgerton, Esq. is Partner with the Nelson Hardiman Healthcare Law Firm in Los Angeles, California. Kathryn has built a significant practice advising hospitals, physician organizations, medical spas, long-term and behavioral health providers, telemedicine providers, home health providers, and other health-related organizations on the complex transactional and regulatory issues impacting the healthcare industry. She is known for her pragmatic guidance on a large range of operational issues. She also regularly advises on HIPAA, HITECH, and state privacy and security laws and regulations, the Federal Anti-Kickback Statute, the physician self-referral and payments law (Stark Law), and other healthcare compliance matters. Kathryn has advised national organizations and start-ups on numerous first-of-a-kind telemedicine models, and the many healthcare laws and regulations implicated in these projects. Kathryn provides guidance beyond traditional legal advice and engages with regulators, clients’ strategic partners, and investors, enabling clients to achieve their business and financial goals. Kathryn is a Certified Information Privacy Professional in U.S. private-sector privacy laws and regulations (CIPP/US) and is Certified in Healthcare Privacy Compliance (CHPC) by the Compliance Certification Board. Kathryn has been recognized by Super Lawyers Magazine as a Southern California Rising Star for past five consecutive years (2015 – 2019). She was also named to Super Lawyers’ 2018 and 2019 List of Top Women Lawyers.
Andrew Kinworthy Esq.
Andrew Kinworthy Esq. is a Shareholder at Polsinelli in the firm’s Corporate and Transactional Practice Group. Whether it's closing an acquisition of a large business or providing legal counsel on day-to-day operations, Mr. Kinworthy strives to provide clients with the highest possible level of legal service and expertise. He is committed to helping clients achieve their goals and has considerable experience representing health care companies in complex mergers, acquisitions, joint ventures, divestitures, and similar complex business transactions. He regularly assists health care clients in various equity and debt financing transactions and advises clients regarding all aspects of the business lifecycle. Mr. Kinworthy focuses his practice on health care business, particularly providers. He has extensive experience representing a wide variety of health care providers, including national for-profit and non-profit health systems, regional hospitals, large and small physician groups, urgent care platforms, ASCs, dental practices, imaging centers, physical therapy practices, and physician specialty groups, among others.
Dr. Jonathan Kaplan
Dr. Jonathan Kaplan is a board-certified plastic surgeon based in San Francisco, CA and founder/CEO of BuildMyBod Health, a price transparency-lead generation platform. His presentations and published works all strive for the same goal – using statistical analysis and outcomes measures to produce actionable insights in the clinical, scientific and practice management arena of healthcare.
Toni Lee Roldan-Ortiz
Toni Lee Roldan-Ortiz began her career as a television and celebrity makeup artist. After several years, her interest turned to understanding more about the palette on which she worked—the skin. She became a licensed esthetician and was also certified in paramedical camouflage makeup. Toni Lee began working for a prominent plastic surgery office in NY and remained lead esthetician for many years assisting with growing the practice, training a team, creating treatment protocols and building sales. Toni Lee has written articles and spoken on a variety of skin care topics at industry shows and presently trains physicians, nurses and estheticians as a National Master Trainer for Dermaconcepts, exclusive distributor of Environ Skin Care in the USA.
Stephen Angelette Esq.
tephen Angelette Esq., is an Associate at Polsinelli. Stephen recognizes that in today’s ever-changing health care landscape, proactively understanding the business challenges clients face can positively impact their outcomes. He has extensive experience with evaluating and structuring healthcare arrangements, including equity and asset purchases of hospitals, home health agencies, hospices, laboratories, and urgent care centers, and has represented numerous health care providers in establishing clinically integrated networks and accountable care organizations. He has also provided guidance to health care companies related to their enrollment with Medicare and Medicaid and various state licensing agencies, and assists in responding to government fraud and abuse inquiries, suspensions, or terminations of such facility enrollment or licensure.
Ryan McAteer Esq.
Ryan McAteer Esq. is an Associate at Polsinelli. Ryan represents healthcare providers in complex transactional and regulatory matters. His primary focus is on delivering practical, timely solutions to challenging legal issues. Ryan regularly partners with and advises clients on licensure and ownership requirements, mergers and acquisitions, joint ventures, management arrangements, and corporate formation and operational issues. His clients include health systems, hospitals, physician practices, behavioral health providers and pharmacies.
Dr. Shawn Michael Fox
Dr. Shawn Michael Fox maintains a cosmetic and general practice in Visalia, CA. He graduated from California State University, Fresno with a B.S. in Chemistry, where he worked in the industry before attending dental school at New York University. Dr. Fox completed one-year residencies in the fields of Oral Pathology and TMD. He practiced in the United States Navy and completed a General Practice Residency at Camp Pendleton, CA. Dr. Fox has expanded TMJ therapeutics to include botulinum toxin. Dr. Fox joined the AAFE in 2016 and has successfully involved facial esthetics into the practice. Dr. Fox routinely travels out of country to provide humanitarian care in both the dental and medical fields.
Lisa Christensen is a Regional Account Manager for DermaConcepts. As a graduate of the National Aesthetics Institute in Scottsdale, Arizona, Lisa has worked in the aesthetics industry for the past 19 years. She has been recognized for her excellence in client service, team relations, education and training. Her passion is to provide results-driven customized programs for home care and in-office treatments in a relaxed, customer focused environment.
Linley Law, Key Accounts Manager with Merz Aesthetics, has spent her life creating and developing relationships. After earning her MBA, she wanted to work with people and build something special. Her ability to connect with clients and their customers was how she was able to move from an entry-level role in sales at Xerox Corporation to becoming National Accounts Manager by the age of 24. Her interest in the elective medical field and her desire to be in an industry where she was her own customer led her to Campbell Cunningham Laser Center. There, as Director of Marketing, Linley worked with the partners to build one of the first fully-tracked marketing programs in the industry. The practice experienced a 350% monthly growth by the second year. Being a part of such a fastest-growing and profitable laser center put Linley in the cross hairs of the largest manufacturer of LASIK technology. Soon, Linley was recruited as Business Development Manager for VISX, now part of Johnson & Johnson. She was, in fact, part of the inaugural expansion of Business Development Managers at VISX, pioneering their forward-thinking educational and practice-building programs. Linley would land one of her most challenging roles in her career as consultant for venture capitalists in the aesthetics industry, a role that would soon forge a new career direction. While consulting with locations across the Southeast, Linley began working with Dr. Elizabeth Whitaker. Linley built yet another thriving relationship with the double-board certified plastic surgeon and was named CEO of her aesthetics practice, Atlanta Face & Body. Through targeted branding, client-focused processes and a fully-tracked marketing program, Dr. Whitaker’s practice experienced an amazing 370% growth by the third year. Today, Atlanta Face & Body, with its flourishing business in both surgical and advanced non-invasive aesthetics procedures, is one of the marquee providers of Merz technology in the Southeast. Linley’s role at Merz Aesthetics is to drive other practices with innovative best-practices programs and help them achieve the same kind of success.
Jacob Krysiak Esq.
Jacob Krysiak Esq.is an associate of Polsinelli PC in the Corporate and Transactional group. He is based in the Dallas, Texas office and is committed to understanding the industry in which clients operate. Clients rely on Jake to analyze each corporate transaction matter to develop strategic solutions to their immediate and long-term business and operational goals. His work primarily stems from the healthcare industry where he assist in mergers and acquisitions and in structuring complex and scalable business models compliant with applicable healthcare and other laws and regulations.
Kristy Murrow is the managing partner for Mariposa Aesthetics & Laser Center, overseeing the daily operations as well as providing patient services. She is a licensed PA and certified in cosmetic enhancements such as Botox, dermal fillers and a variety of laser treatments. She has additional training in skin care, sclerotherapy, PRP and body contouring treatments. Since joining Mariposa in 2009 the company has achieved Black Diamond Level Status with Allergan and is a Black Elite provider with MERZ. Mariposa Aesthetics & Laser Center has been named in Oklahoma City’s Metro 50 awards since 2011, has been nationally recognized on the Inc. 500/5000 list of fastest-growing private companies in America the past 2 years.
Joshua DeBlasio, General Manager and Executive Vice President of ClarityRx.Josh has over 20 years of aesthetic industry experience in sales, management, marketing, practice consulting and executive leadership. His areas of expertise include internal marketing strategies, patient retention, conversion strategies, staff productivity efficiencies and practice revenue growth. Josh is currently the General Manager and Executive Vice President of ClarityRx Clinical Skincare, is a graduate of Miami University and resides in Scottsdale, Arizona.
Craig Haran, Esq.
Craig Haran, Esq. is the Chair, Health Care Practice Group for Frantz Ward LLP. Craig’s practice focuses on counseling clients on all aspects of health care law. Craig has considerable experience in counseling clients regarding the proper structure for health care business arrangements, transactions, and joint ventures in order to ensure compliance with federal and state health care laws. This includes experience in assisting clients with navigating the Federal Anti-Kickback Statute, the False Claims Act, the physician self-referral statute (also known as "Stark"), Medicare and Medicaid billing and reimbursement laws, the “HIPAA” privacy and security rules, and medical device laws and regulations. Craig also routinely advises clients with respect to operational matters, including risk management, governmental and third-party billing and reimbursement, licensure and certification, survey and enforcement, physician employment and recruitment arrangements, medical provider vendor contracting, and managed care contracting arrangements.
Bobby Calhoun is a Territory Account Manager for Dermaconcepts. With experience spanning a decade in the dermatology and skin care industry, including performing and teaching specialized treatment procedures, Bobby understands how skin care can positively influence and enhance everyone’s day-to-day life for the better. Working with medical offices in a business-to-business capacity, Bobby is knowledgeable and experienced in conducting training classes, customer events and business planning meetings. In his role with DermaConcepts/Environ Skincare, his main objective is to provide education and consulting services to help aesthetic businesses reach and exceed their goals.
Allyson A. Avila, Esq.
Allyson A. Avila, Esq. is a Partner at Gordon & Rees. Ms. Avila is one of only a few attorneys in the nation that has intimate knowledge of the aesthetic industry and the nuances of medical spa formation, licensing, and compliance with state and federal laws. Ms. Avila envisions, constructs and executes legal and regulatory strategies that drive business results. A strong relationship and alliance builder, she understands the importance of agreement and collaboration to help ensure that workable strategies are designed in a way that most effectively addresses the unique needs of each client to meet her client’s business objectives. Ms. Avila and her team deliver added value to clients by regularly visiting their facilities and presenting educational and risk management programs. She is a frequent lecturer at global aesthetic conferences.
Jeff Cohen, Esq.
Jeff Cohen, Esq., Founder and President of the Florida Healthcare Law Firm in Delray Beach, FL has over 30 years of healthcare law experience with expertise in transactional healthcare and corporate regulatory matters. He is board certified by the Florida Bar as a specialist in health law, and leads a firm with a reputation for being an industry leader in the field of laws that affect all types of healthcare providers and businesses, including physicians and group practices, surgery and imaging centers, toxicology labs, drug & alcohol treatment facilities, medical spas, and many others. Prior to founding The Florida Healthcare Law Firm, Mr. Cohen was the in-house counsel for the Florida Medical Association and served for thirteen years as a partner in a respected law firm in South Florida. He is equally knowledgeable about corporate law, and all of the specific federal laws and compliance regulations that relate to healthcare businesses. These regulations include Stark, Anti-Kickback, fraud and abuse and HIPAA. An AV-rated attorney, he has developed a reputation for providing exceptional legal services and ethical counsel to startups and established healthcare businesses alike.
Chase Howard, Esq.
Chase Howard, Esq. is an Attorney at the Florida Healthcare Law Firm and has focused his legal practice on health law, medical malpractice defense, business law, and contracts. He deploys crucial skills gained through hands-on business experience in the medical tech world to service clientele such as medical spas, medical practices, medical technology businesses, healthcare business entities, physicians, chiropractors, and dentists. Chase’s experience working in University of Miami Health System’s Risk Management Department provided him with a strong understanding of legal compliance in the healthcare world as well as experience in liability assessment, prevention and defense. With his multi-specialty background, Chase’s practice focuses on all aspects of transactional Health Law, MedSpa Start-up and consulting, general business law, and MedTech. As a leader in the Florida MedSpa legal world, Chase has presented on the “Business of Starting A Medical Business and Medical Spa” at the ACE Symposium hosted by Syneron Candela.
Mara Shorr, BS, CAC II-XIV,
Mara Shorr, BS, CAC II-XIV, is a partner and vice president of marketing and business development for Shorr Solutions, bringing more than a decade of marketing and communications experience to Shorr Solutions’ clients. She is a Level II through XIV Certified Aesthetic Consultant utilizing knowledge and skills from her previous positions in marketing for two separate leading dermatology, cosmetic and plastic surgery practices located in South Florida. No stranger to the startup world, Mara founded and ran The Leone Company, a marketing and communication relations firms based in Orlando, until she joined Shorr Solutions in 2012. Focusing on both internal and client strategies in traditional and new media, Mara is a public speaker, having served on faculty for the American Society of Cosmetic Physicians, the American Society of Plastic Surgery, the International Master Course on Aging Science, Vegas Cosmetic Surgery, the American Academy of Anti-Aging Medicine, THE Aesthetic Show, THE Aesthetic Academy, The Medical Entrepreneur Symposium, and THE Aesthetic Show’s Certified Aesthetic Consultant program.
Trevor Mower is a Partner Manager in the Business Development Department at Weave. He is from Lindon Utah, has a B.A. from BYU's Public Relations Program which is consistently ranked among the top 5 programs for strategic communication in the world. Trevor has been working in the healthcare industry for the past 5 years. He is an avid trail runner, an ultra-marathon runner and enjoys spending time out in the mountains around their home with his wife and two daughters.
Audrey Neff is the Marketing Director for Inc. 500 company, Crystal Clear Digital Marketing, and is seasoned in the development and execution of fully-integrated marketing strategies. Audrey actively contributes continuing medical education throughout the aesthetic arena and is a faculty speaker for the American Academy of Anti-Aging Medicine (A4M), American Academy of Facial Plastic & Reconstructive Surgery (AAFPRS), American Association of Orthodontists (AAO), Age Management Medicine Group (AMMG), American Society of Aesthetic Plastic Surgery (ASAPS), The Aesthetic Academy, The Aesthetic Show, Vegas Cosmetic Surgery Conference (VCS), the Medical Spa Show, and the American Academy of Aesthetic Medicine (AAAM).
Candace Noonan is a Licensed Esthetician and Master Trainer for DermaConcepts, exclusive distributor of Environ Skin Care in the USA, and hosts advanced trainings on this pharmaceutical grade line. She holds certificates for internationally recognized programs including Advanced Skin Analysis, Dermal Needling and Oncology Esthetics, and is a proficient public speaker at medical and skin care conferences throughout the USA. Her belief is to never stop learning, in hopes of sharing the knowledge gained by her continued studies. Born in South Africa, and having personal experience battling Melasma, she feels her passion for skin care is her biggest asset.